Our Story

Dux sPorts Collage SWAG Program

Recently, as a grad student in 2012, instead of spending my summer desperately looking for a stable job, I (Richard Gonzalez) dedicated my time to discovering my real purpose in life while reading about one of my biggest inspirations, Roberto Clemente.

That summer, I participated in the development of local baseball leagues for players between 9 and 16 years old.

During that experience, I discovered that a lot of passionate kids were not receiving fair coaching simply because their parents did not have enough money to afford it. I ended summer very worried and unsatisfied, wishing I could do more for these kids who could not afford the expertise of an experienced and/or professional player with the knowledge to help them improve their skills.

”Any time you have an opportunity to make a difference in this world and you don't, then you are wasting your time on Earth.'' – Roberto Clemente. 

That was the fuel I needed to begin what we know today as the SWAG (Share With Us the Act of Giving) Foundation. For every sale, a baseball player between the age of 9 and 15 years old receives a free one-day group clinic with professional and experienced players.

Our social commitment is to keep young gamersoff the street and provide them with an OPPORTUNITY to learn and grow as an athlete and person, to serve as a source of INSPIRATION to go after their dreams, and most importantly, to ENHANCE their skills in the game of baseball.

The response to our brand has far exceeded our expectations, and as a result, we were able to offer weekly clinics in Puerto Rico in 2015 and expand to Central America in 2016, inspiring around 800 future superstars to stay inside the diamond mentally, physically, and socially.

However, our biggest scores are not the number of kids we inspire but the noticeable changes in their lives after their interactions with the SWAG Foundation.

We are extremely grateful for each of these opportunities and for all of our customers who played such a vital role in making these dreams a reality!

Collectively, we're all having an impact on changing the lives of our future superstars. From the bottom of our hearts, THANK YOU for joining us and supporting our SWAG Foundation!


Richard Gonzalez, MBA



Our vision is to be recognized as the premier socially driven brand for Latin players in the sports industry, providing affordable quality apparel while nurturing youth players to become the next face of their country.


Our mission is to touch the lives of 25,000 youth in Central, South, and North America with our SWAG Foundation. Our focus is to spread actionable knowledge free of cost, improve their baseball skills, and inspire them to go after their dreams.

 Core Values

  • We believe in confidence, risk takers.
  • We believe nobody can limit what you can do.
  • We believe sports are a social tool.
  • We believe sports education should be affordable for everyone.
  • We believe nobody should overpay because of big marketing expenses.
  • We believe in processes, not results.
  • We believe you gotta earn it, nobody will handle it to you.
  • We believe we are all gamers, there are no naturals.
  • We believe your best look is to be you, natural, relaxed and confident.

Dux Sports SWAG Foundation


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